From Our Founder

Hi friends!

I hope you all had a lovely few days of rest and renewal this past week. My holiday break was filled with niece and nephew cuddles, sausage balls, and then more sausage balls. I wouldn’t change a thing.

One night this past week I was scrolling through Instagram and I came across the below post that I wanted to share with you. 

It’s from the account @decade2doodles, where artist Steph Ferrell Crigler doodles about life in her 20’s.

Steph is making a powerful point about the importance of filling one’s life with a variety of healthy things – rather than placing all of your attention, hope, or security in one area.

The post made me pause and ask myself, “Am I focusing the bulk of my attention and energy on just one thing?” It didn’t take my mind long to respond “Umm, yes, Rachel, Motivo is literally the only thing you think about.”

It’s true.  Motivo is the thing I am most proud of in my life. I go to bed thinking about it. I try to find ways to bring up the company in casual conversation. I am always waiting for someone to ask me how things are going.

Motivo dominates a huge part of my life, my thinking, and even my relationships. While it’s true that growing a startup takes a lot of work, focus, and attention, I won’t deny that I have neglected friendships and other hobbies in the pursuit of supporting Motivo’s growth and development.

Like Steph mentioned in her post, my therapist has flagged this as an area of concern. She knows how much time and energy I devote to Motivo and she has encouraged me to incorporate a few non-Motivo-related relationships and hobbies into my life. 

This is precisely why I have $400 worth of knitting supplies in my closet. 😳

I think this imbalance was exacerbated even more by the pandemic.

Before the pandemic, I worked hard, but I also regularly went to yoga, traveled, tried out new restaurants, or went to the movies. However, during the pandemic, I struggled to create a sense of separation from my work life and my home life.

While I recognize that we all experienced the pandemic in different ways, I wonder if most of us experienced a similar sense of imbalance. Maybe you can relate to the feeling of having too much of one thing and not enough of other things over the last two years.

I always enjoy taking the end of the year as a time for reflection and resetting. Over the coming weeks, I’m going to be thinking about how I can intentionally create some additional slices in my pie chart.

Maybe that will look like pedicure dates with my niece, wine nights with a few neighbors, or (as an absolute last resort) knitting a scarf.

How about you? Have the last couple of years thrown off the balance of your life in any way?

I’d love to hear your thoughts and reflections if there is anything you’d like to share.





Rachel McCrickard, LMFT

CEO + Founder


Rachel McCrickard, LMFT

Rachel McCrickard, LMFT

Rachel is the CEO & Founder of Motivo, a HIPAA-compliant video platform connecting mental health therapists to the clinical supervision hours needed for licensure. She's also a LMFT, and brings her years of experience as both a therapist and a supervisor to her vision for Motivo. She also is a huge fan of pizza and yoga, in that order.

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